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Freight planning

Freight Planning — Lead Times, Buffers and Shipment Rhythm That Survive a Bad Month

How to build an import or export plan that still works when the supplier is late, the vessel is rolled and the container is pulled for inspection — because on any given shipment, at least one of those is likely.

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The short answer

Plan backwards from when you need the goods usable

Most freight plans fail because they are built forwards from the order date and optimistically. The correct method is to start at the date the goods must be usable — not delivered — and work backwards through every step, then add a buffer sized to the reliability of the lane rather than to your optimism.

  • Start at the usable date, allowing for installation, re-work, labelling or certification after arrival
  • Work backwards through delivery, clearance, transit, origin handling and production
  • Add a lane-appropriate buffer — more for transhipped lanes and peak season
  • Set frequency deliberately against holding cost and stock-out risk
  • Plan the money — funds ready before the vessel berths, or you pay demurrage
  • Have a fallback for the shipments where being late is genuinely expensive

Lead time

Building a realistic lead time, component by component

Every step below takes time that is routinely underestimated. Add them up for your own lane rather than using a single transit figure.

ComponentTypical durationNotes
Order placement to cargo ready2–10 weeksThe most variable and most often optimistic figure. Ask your supplier for a committed date, not an estimate.
Collection and origin consolidation2–7 daysLonger for multi-supplier consolidations and inland origins.
Origin export clearance and terminal cut-off2–5 days before sailingCargo and documents must be complete before the cut-off, not on it.
Ocean transit — New Zealand5–10 daysHigh frequency; the shortest lane Australia has.
Ocean transit — South East Asia12–21 daysAdd days where the booking transhipes.
Ocean transit — North Asia14–25 daysGenerally reliable and frequent.
Ocean transit — India18–28 daysWide range; transhipment is common.
Ocean transit — US West Coast20–30 daysUS East Coast considerably longer.
Ocean transit — Europe and US East Coast30–45 daysAlmost always transhipped.
Air transit1–5 daysAirport to airport; add ground handling at both ends.
Australian customs clearanceSame day to 3 daysSame day where documents were provided in advance and funds are ready.
Biosecurity inspection if directed3–10 daysAdd treatment time if a direction is issued.
Wharf release and road delivery1–5 daysDepends on slot availability and your postcode.
Post-arrival work0–3 weeksRe-labelling, certification, installation or commissioning.
Add a contingency buffer on top of all of this — see below.

Buffers

How much buffer, and where to put it

A buffer is not pessimism; it is the price of a plan that survives a normal month. The right size depends on the lane and on what being late actually costs you.

SituationSuggested bufferReasoning
Direct service, North Asia, off-peak7–10 daysReliable lane; covers one roll-over or one inspection
Transhipped service — Europe, India, north Vietnam14–21 daysTwo connection points, two chances to be rolled
Peak season, any Asian originAdd 7–14 daysSpace tightens and roll-overs become common
Commodity likely to be inspected — timber, used machinery, foodAdd 7 daysInspection and possible treatment
Fixed launch date or promotionAdd a fallback air optionBuffer alone cannot recover a missed launch
Production line dependencySafety stock, not bufferBuffer manages arrival dates; safety stock manages continuity
Put the buffer before the date you commit to a customer, not after.

And be honest about where the buffer really is. A plan with three weeks of buffer that has already been consumed by a late supplier has no buffer.

Frequency

Shipment rhythm: the decision that quietly costs the most

Freight cost per unit is the easiest number to see, so it gets optimised. Total landed cost including inventory is harder to see, so it does not. The two frequently point in opposite directions.

Ship larger and less often

Lower freight cost per unit and less administration, at the cost of more capital tied up in stock and on the water, higher obsolescence and markdown exposure, more warehouse space, and a concentration of risk where one delayed container becomes a stock-out.

Ship smaller and more often

Higher freight cost per unit and more administration, in exchange for lower working capital, faster response to demand changes, less markdown risk, and diversified exposure so a single delay is absorbable rather than critical.

Do both, deliberately

The usual best answer: regular consolidated sea freight sized to your consumption rate, plus a small pre-agreed air arrangement for exceptions. The air component is insurance, not a freight strategy, and it should be priced as insurance.

Air freight →

Use warehousing to decouple the two decisions

Ship on the rhythm that is cheapest, and deliver on the rhythm your operation needs. Local warehousing lets you buy container economics without taking container-sized deliveries — particularly useful for construction programs and constrained sites.

Warehousing →

Failure modes

The six things that actually go wrong — and the countermeasure

What goes wrongHow oftenCountermeasure
Supplier ships lateVery commonCommitted cargo-ready dates, milestone follow-up, and a buffer that assumes slippage
Documents incomplete or inconsistentVery commonDocument check at origin before the goods sail, not on arrival
Vessel rolled to a later sailingCommon in peakBook earlier, avoid the last pre-shutdown sailing, prefer direct services
Funds not ready when the vessel berthsCommonKnow the charges before arrival; consider deferred GST to remove the largest single payment
Container directed for examinationOccasionalAccurate declarations, clean timber, honest descriptions; build inspection time into the buffer
No delivery slot bookedCommonBook transport before release, not after; confirm unloading equipment and receiving hours
Five of these six are within your control. We manage all of them as part of the shipment.

FAQ

Freight planning questions

How far in advance should I plan a shipment?

Work backwards from the date the goods must be usable, not the date you would like them to arrive. Add installation or re-work time, then delivery, then customs clearance, then ocean or air transit, then origin collection and consolidation, then production lead time. Then add a contingency buffer sized to the reliability of the lane. For an Asian sea freight lane that typically means placing the order 10 to 14 weeks before you need the goods; for Europe, 14 to 20 weeks.

How much contingency should I build into a freight plan?

Enough to absorb one bad event, not one bad day. On a reliable North Asian lane, 7 to 10 days of buffer covers most single failures. On a lane with transhipment — Europe, India, eastern Vietnam — allow 14 to 21 days. During peak season, or where a biosecurity inspection is likely because of the commodity, increase it. If the consequence of being late is a markdown or a stopped production line, buffer generously; that buffer is cheaper than the consequence.

What actually causes freight delays?

In rough order of frequency: the supplier ships late; documents are incomplete or inconsistent; the vessel is rolled to a later sailing; funds for duty, GST and charges are not ready when the vessel berths; the container is directed for a biosecurity or customs examination; and no delivery slot was booked before release. Only one of those is genuinely outside anyone’s control.

How do I decide shipment frequency?

Balance freight cost per unit against inventory holding cost and the risk of a stock-out or markdown. Larger, less frequent shipments lower the unit freight cost but tie up working capital and concentrate risk. More frequent shipments cost more per unit but reduce both. If your product is seasonal or perishable, or if a stock-out costs a customer relationship, err towards more frequent. Calculate it rather than inheriting it.

Should I keep safety stock in Australia or ship faster?

Usually safety stock, because sea freight is dramatically cheaper than air freight and warehousing is cheaper than either freight premium. The exception is high value per kilogram goods, where holding stock ties up more capital than the air freight premium costs, and critical spares, where the cost of downtime dwarfs both. The right answer is often a mix: sea freight the bulk into local warehousing, with air freight reserved for genuine exceptions.

What is a rolled sailing and how do I protect against it?

A roll-over is when the carrier does not load your container on the booked vessel, usually because the ship is full or the terminal cut-off was missed. It typically costs a week. You cannot prevent it, but you reduce the risk by booking earlier, avoiding the last sailing before a peak or a factory shutdown, ensuring cargo and documents are ready well before the cut-off, and not routing through congested transhipment hubs when a direct service exists.

How do I plan around Chinese New Year?

Assume a factory closure of one to three weeks, plus reduced output for two weeks before as workers leave and two to four weeks after as staff return and quality stabilises. Practically, treat it as a six to eight week disruption rather than a two week holiday. Cargo needed in the first quarter should be produced and shipped well before the closure, and space should be booked early because everyone else is trying to ship before it too.

Is it cheaper to ship less often?

Per unit of freight, yes. In total cost, frequently no. Shipping less often increases inventory holding cost, increases working capital tied up in stock on the water, increases obsolescence and markdown risk, and concentrates your exposure so that a single delayed shipment becomes a stock-out. Freight cost per unit is the easiest number to see and rarely the most important one.

Related pages

Let us build the plan with you

Send us the date you need goods usable, the origin, the volumes and how often you order. We will build the lead time backwards, tell you where the buffer needs to be, and recommend a shipment rhythm that costs less in total rather than less per container.